8
Customer journey
This level involves a meticulous walkthrough of your site, applying a comprehensive checklist to each segment of your sales funnel.
Challenges
Based on a decade of experience, here's the challenges our clients experience:
Course Outline
All of the levels of the Solid Growth program consist of an online course to get everyone on the team on the same level, followed by a workshop to implement the theory together.
Ideal homepage
Engage users from your homepage
Revamp your homepage to captivate and engage visitors from the first click. Discover how to balance design, content, and navigation to guide users smoothly towards conversion, boosting traffic engagement and sales.
Understand the role of the homepage in the customer journey.
Learn the elements of an effective homepage that aligns with user expectations and business goals.
Develop strategies for creating engaging and intuitive homepages.
Analyse best practices and common pitfalls in homepage design.
Ideal Category Page
Boost product discovery with better category pages
Redesign your category pages for optimal user experience, making products easier to find and explore. Implement effective categorisation and filtering to enhance user satisfaction and increase sales.
Understand the importance of category pages in guiding customer navigation.
Learn how to structure category pages to enhance product discovery.
Develop approaches for filtering, sorting, and displaying products.
Analyse examples of effective category page designs and functionalities.
Ideal Ecommerce product page
Create compelling product pages that sell
Refine product pages to highlight key benefits and features, persuading visitors to make a purchase. Learn the secrets to crafting compelling content and visuals that drive sales.
Explore the role of product pages in the conversion process.
Learn the elements of a compelling product page, from copy to images to social proof.
Develop strategies for optimising product pages for higher conversion rates.
Analyse successful product page layouts and features.
Ideal cart & checkout page
Eliminate drop-offs and have a smooth checkout process
Simplify your cart and checkout process to eliminate user drop-offs and skyrocket conversions. Gain insights into creating a frictionless, trustworthy final step that encourages purchase completion.
Understand the significance of a streamlined cart and checkout experience.
Learn best practices for designing cart and checkout flows that minimise abandonment.
Develop techniques for encouraging progression from cart to completed purchase.
Analyse common obstacles within the checkout process and how to overcome them.
Workshop about this level
Funnel insights workshop
In a walkthrough of your funnel, I'll uncover a lot of possibilities for improvements (yes, I can find things in any website) and share them in a Figma file.
Review of your funnel walkthrough
Adding my ideas to your funnel
Showing the principles and WHY this works
Common pitfalls in funnels
The course is designed to fit into the schedule of someone working full-time.
Videos
Modules
Workshop
Your teacher
Since 2012 I've led and helped growth teams from start-ups to exchange-listed companies. Let me bring a decade of experience to you team.
Marketing teacher
Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.
Growth Advisor
On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.
Experienced head of growth
Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.
Seasoned entrepreneur
Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.
Pricing
Either buy 1 course, of the programme this level is part of. You can mix & match courses if needed. Contact me if you want more information about it.
1 course
Customer journey
Online course access for 5 people
1 live online workshop with entire team
Created for busy growth teams
Based on a decade of experience
5 courses
Customer Acquisition
Access to 5 levels for your entire team
Extra access for future colleagues
Systematic approach of 5 courses
15 courses
Full Solid Growth Foundation
5x Growth Operations courses
5x Customer Acquisition courses
5x Lifetime Value courses
Access for 10 people
If you have any questions, schedule a call and let's discuss.