Understand the concept and structure of the Goal Tree and its application in business growth.
Learn how the Goal Tree integrates various unit economics to drive strategic decisions.
Master the use of Google Analytics to extract relevant data for each segment of the Goal Tree.
Learn to convert an interested party into an active user through effective engagement strategies.
Most important about
Activation
Focuses on converting new users into active ones.
Critical for improving user engagement and retention.
Involves personalised communication and onboarding.
Imagine you've just downloaded a new app. You open it, set up your profile, and start exploring its features. That initial engagement and the steps you take to start using the app are what we call 'activation'. In the digital world, activation refers to the moment a user first derives value from a product or service, indicating they're on the path to becoming a regular user.
Activation is a critical early step in a user's journey. It's the bridge between initial interest and long-term usage. Ensuring users have a smooth and valuable activation experience can significantly increase the chances of them sticking around and becoming loyal customers.
Activation plays a pivotal role for several reasons:
Start by identifying the core value your product offers and ensure that new users experience that value as quickly as possible. This might involve streamlining the onboarding process, offering tutorials, or highlighting key features. Monitoring activation rates and gathering feedback can help refine the process, ensuring users transition from curious newcomers to engaged users.
Activation is all about that pivotal moment when users truly start their journey with your product. It's the first taste of the value you offer, setting the tone for their entire experience. By optimising the activation process, you lay the foundation for long-term user engagement and loyalty.
Programme
3
Boost retention, loyalty and customer value with strategic segmentation, automation, and innovative programs.
Level
15
Turn happy customers into advocates
Cement your customers' loyalty with programs that acknowledge and reward their engagement and spending.
FAQ
Frequently asked questions about this concept.