Challenges
Topics
Your teacher
Our approach
Our process
Pricing
Course outline

15

Loyalty program

Turn happy customers into advocates

Cement your customers' loyalty with programs that acknowledge and reward their engagement and spending.

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Loyalty program

Challenges

Challenges we see often

Based on a decade of experience, here's the challenges our clients experience:

Loyalty labyrinth

Loyalty labyrinth

Lost in the maze of loyalty options? Craft a program that captivates customers and keeps them coming back.

Engagement enigmas

Engagement enigmas

Struggling to keep customers interested? Solve the puzzle of ongoing engagement with a compelling loyalty plan.

Referral riddle

Referral riddle

Wondering how to spread the word? Unlock the secrets of successful referral programs for mutual rewards.

Reward route roadblocks

Reward route roadblocks

Hitting dead ends with loyalty rewards? Navigate a clear path to value-packed rewards that truly resonate.

Loyalty leap of faith

Loyalty leap of faith

Unsure how to start the loyalty journey? Take the leap with strategies that turn first-timers into lifers.

Course Outline

What you'll learn in this course

All of the levels of the Solid Growth program consist of an online course to get everyone on the team on the same level, followed by a workshop to implement the theory together.

Introduction to loyalty programs

Foster lasting customer relationships.

Dive into the world of loyalty programs to understand their significance and mechanisms in enhancing customer retention and e-commerce success.

Understand the importance and benefits of loyalty programs in e-commerce.

Learn the basics of how loyalty programs work and different types of loyalty rewards.

Explore best practices for designing an effective loyalty program.

Introduction to Loyalty Lion and its features for creating and managing loyalty programs.

Designing Your Loyalty Program

Set up a successful loyalty program

Master the art of constructing a loyalty program with clear goals that resonate with your customer base.

Learn how to set clear goals and objectives for your loyalty program.

Understand how to segment your customer base and tailor rewards accordingly.

Develop strategies for balancing customer value with business profitability.

Creating a loyalty program structure using Loyalty Lion’s platform.

Set up loyalty program

Set up a successful loyalty program

Learn the intricacies of setting up and customising referral programs within Loyalty Lion. Develop and apply strategies to motivate existing customers to refer new ones, designing attractive referral rewards that boost customer acquisition while maintaining business profitability.

Learn how to set up and customise referral programs in Loyalty Lion.

Develop effective strategies to encourage customers to refer new leads.

Practice designing compelling referral rewards and messages.

Develop strategies for balancing customer value with business profitability.

Promoting loyalty program

Grow & promote your loyalty program

Master promotional techniques across channels and launch your programs effectively. Gain expertise in seamlessly integrating loyalty and referral programs into your e-commerce strategy.

Understand how to integrate loyalty and referral programs into your e-commerce ecosystem.

Learn techniques for promoting your programs through various channels.

Develop a launch plan for your loyalty and referral programs.

Practice using Loyalty Lion’s tools to track program performance and customer engagement.

Workshop about this level

Loyalty Program review

In this workshop, I'll review your loyalty program setup and give you improvement ideas.

Q&A on loyalty

Review of your account

Review of your loyalty strategy

Promotion inspiration & tips

The course is designed to fit into the schedule of someone working full-time.

Videos

Modules

Workshop

Your teacher

Over a decade as a growth operator

Since 2012 I've led and helped growth teams from start-ups to exchange-listed companies. Let me bring a decade of experience to you team.

Marketing teacher

Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.

Growth Advisor

On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.

Experienced head of growth

Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.

Seasoned entrepreneur

Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.

Pricing

Invest in your growth

Either buy 1 course, of the programme this level is part of. You can mix & match courses if needed. Contact me if you want more information about it.

1 course

Loyalty program

€3,000

Level 15 Loyalty program [5x course access + workshop]

Online course access for 5 people

1 live online workshop with entire team

Created for busy growth teams

Based on a decade of experience

5 courses

Lifetime Value

€12,000

Get access to Loyalty program and 4 other levels of this program.

Programme contains 5 courses that build on top of each other.

Access to 5 levels for your entire team

Extra access for future colleagues

Systematic approach of 5 courses

15 courses

Full Solid Growth Foundation

€30,000

All 3 programmes with access to all online courses + workshops:

5x Growth Operations courses

5x Customer Acquisition courses

5x Lifetime Value courses

Access for 10 people

If you have any questions, schedule a call and let's discuss.