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7
Customer insights
This level is all about getting under the skin of your audience through user interviews, data analysis, and research.
Challenges
Based on a decade of experience, here's the challenges our clients experience:
Who are you, really?
Struggling to connect? Dive beneath the surface with user interviews and data analysis to truly understand your audience.
Deaf to customers
Basic demographic targeting fails to capture the nuanced needs and behaviors of potential customers, resulting in generic marketing messages and lower conversion rates.
Insight ignorance
Flying blind in customer behavior? Unearth the real drivers behind purchases to tailor your approach and skyrocket results.
The unheard customer
Missing the message? Tune into your customer's voice through qualitative research and shape your offerings to their needs.
Data desert
Thirsty for actionable insights? Quench your strategy with deep-dive data analysis and research to guide your decisions.
Feedback void
Living in an echo chamber? Break out and discover what your customers truly need and want with targeted insights.
Course Outline
All of the levels of the Solid Growth program consist of an online course to get everyone on the team on the same level, followed by a workshop to implement the theory together.
User Interviews
Gain valuable qualitative insights that drive growth
By designing and executing impactful interviews and accurately analyzing the data gathered, you'll gain valuable qualitative insights that inform product development, marketing strategies, and overall business decisions.
Understand the importance and objectives of user interviews in gathering qualitative data.
Learn how to design and conduct effective user interviews.
Analyse and interpret interview data to extract meaningful insights.
Learn how to conduct good interviews
Customer Support insights
Translate customer support insights into actionable changes
Learn to extract and leverage the goldmine of data hidden in customer support interactions. By understanding common queries, issues, and feedback, you'll identify areas for improvement and innovation within your product or service.
Explore how to leverage customer support interactions, polls, and chat logs for insights.
Techniques for categorising and analysing support queries to identify common issues and themes.
Develop strategies to transform insights from support data into actionable improvements.
Heat maps & recordings
Enhance website usability through research
Grasp the power of heat maps and session recordings to visually understand how users interact with your website. Identify hotspots, navigational challenges, and areas of disinterest to optimise the user experience.
Learn the basics of using heat maps and session recordings to understand user behaviour.
Understand how to set up, interpret, and draw conclusions from heat maps and recordings.
Best practices for integrating findings into UX/UI improvements and content strategies.
Analyse sample heat maps and session recordings to identify usability issues.
Driving Actions from Customer Insights
Prioritise customer insights to drive impactful actions
Prioritise and implement changes that directly address customer needs and pain points, leading to improved product offerings, more targeted marketing campaigns, and ultimately, increased business success.
Understand how to translate customer insights into actionable business decisions.
Learn frameworks for categorising and prioritising insights based on their potential impact and feasibility.
Develop strategies for implementing changes based on customer feedback across different areas of the business.
Practice creating action plans that address key customer insights, ensuring they are measurable and aligned with business objectives.
Workshop about this level
User Interviews workshop
Learn how to perform user interviews by doing them together with me. I'll show you 3 examples, then you'll conduct 3 interviews under supervision.
Practice with a mock interview
Watch me do it
Do it yourself (with your clients)
Take learnings from interviews
The course is designed to fit into the schedule of someone working full-time.
Videos
Modules
Workshop
Your teacher
Since 2012 I've led and helped growth teams from start-ups to exchange-listed companies. Let me bring a decade of experience to you team.
Marketing teacher
Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.
Growth Advisor
On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.
Experienced head of growth
Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.
Seasoned entrepreneur
Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.
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Pricing
Either buy 1 course, of the programme this level is part of. You can mix & match courses if needed. Contact me if you want more information about it.
1 course
Customer insights
Online course access for 5 people
1 live online workshop with entire team
Created for busy growth teams
Based on a decade of experience
5 courses
Customer Acquisition
Access to 5 levels for your entire team
Extra access for future colleagues
Systematic approach of 5 courses
15 courses
Full Solid Growth Foundation
5x Growth Operations courses
5x Customer Acquisition courses
5x Lifetime Value courses
Access for 10 people
If you have any questions, schedule a call and let's discuss.
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