Goal Tree Course + Workshop

Challenges

Challenges we see often

Based on a decade of experience, here's the challenges our clients experience:

Fixated on traffic

Companies often fixate on boosting traffic while neglecting conversion rates and average order value (AOV), leading to inefficient spending and stagnant growth.

Hit a growth plateau

Hit a plateau? It's time to move beyond just pumping traffic and dive deep into conversion rates and average order values.

Fixated on more traffic

Fixated on buying more eyes? Shift focus from sheer numbers to meaningful engagement and real growth metrics.

Conversion unclarity

Overwhelmed by the numbers? Let's break down the barriers and demystify your conversion rates for clarity and growth.

How do I drive more revenue?

Lost in the value maze? Unlock the strategies to elevate your average order values and amplify revenue.

How to make data actionable?

Drowning in data without direction? Navigate the storm with a KPI driver tree to anchor your growth strategies.

Course Outline

What you'll learn in this course

All of the levels of the Solid Growth program consist of an online course to get everyone on the team on the same level, followed by a workshop to implement the theory together.

Introduction to the Goal Tree

make informed strategic decisions about traffic acquisition

By mastering the Goal Tree concept and integrating it with unit economics and Google Analytics, you'll gain the ability to make informed strategic decisions, aligning various aspects of your business towards growth.

Understand the concept and structure of the Goal Tree and its application in business growth.

Learn how the Goal Tree integrates various unit economics to drive strategic decisions.

Master the use of Google Analytics to extract relevant data for each segment of the Goal Tree.

Practice with real anonymised data to identify key metrics and insights related to overall business objectives.

Traffic in the Goal Tree

make informed strategic decisions about traffic acquisition

By mastering the Goal Tree concept and integrating it with unit economics and Google Analytics, you'll gain the ability to make informed strategic decisions, aligning various aspects of your business towards growth.

Understand the role of traffic in the Goal Tree and its impact on overall growth objectives.

Learn how different types of traffic contribute to various stages of the funnel.

Master the use of Google Analytics to gather and analyse traffic data effectively.

Practice with real anonymised data to dissect traffic sources and their efficiency in funnel progression.

Conversion in the Goal Tree

Uncover the leaks in your funnel

Gain a comprehensive understanding of the conversion segment within the Goal Tree, and utilise Google Analytics effectively to identify and address bottlenecks.

Understand the conversion segment of the Goal Tree and its significance in achieving business goals.

Learn how to analyse conversion funnel and identify bottlenecks within the funnel.

Master the use of Google Analytics to find conversion leaks and trends.

Practice with real anonymised data to uncover conversion insights and opportunities for optimisation.

Average Order Value (AOV) in the Goal Tree

Understand the impact of AOV on paid acquisition growth

Master the crucial role of Average Order Value (AOV) within the Goal Tree framework, understanding its direct impact on revenue and business growth.

Understand the importance of AOV in the Goal Tree and its influence on revenue and growth.

Learn strategies for increasing AOV and its effect on overall business health.

Master the use of Google Analytics to measure and improve AOV.

Practice with real anonymised data to identify factors affecting AOV and leverage them for business growth.

Workshop about this level

Build your own Goal Tree workshop

Together, we'll build your Goal Tree and find the data for specific parts of the funnel. Connecting Google Analytics 4 data to your growth foundation.

Learn how to build your own Goal Tree

Connecting real-time data to Goal Tree

Mapping ideas to the Goal Tree

Exponential growth plan

The course is designed to fit into the schedule of someone working full-time.