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Boost retention, loyalty and customer value with strategic segmentation, automation, and innovative programs.
Challenges
Discover why your profit is hitting a wall. Driving extra purchases
No focus on lifetime
Businesses often focus on short-term gains rather than understanding and investing in the long-term value of their customers, missing out on sustainable growth opportunities.
Post-purchase pathfinding
Lost after the first sale? Create post-purchase flows that guide customers back for more.
Bundle building blocks
Struggling to create combos that click? Construct bundles that entice and enhance the customer experience.
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Navigating the LTV maze
Lost in the lifetime value labyrinth? Grasp the essentials of LTV, from churn to repeat purchase rates, and steer your strategy towards success.
Loyalty labyrinth
Lost in the maze of loyalty options? Craft a program that captivates customers and keeps them coming back.
Segment discovery expedition
Lost in a sea of customers? Chart the hidden segments to tailor engagement and unveil new opportunities.
No segmentation
Treating all customers the same, regardless of their interaction and purchasing behavior, leads to missed opportunities for targeted engagement and higher value transactions.
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The win-back wilderness
Navigating the jungle of lost customers? Deploy win-back flows to reclaim and reengage wayward shoppers.
Engagement enigmas
Struggling to keep customers interested? Solve the puzzle of ongoing engagement with a compelling loyalty plan.
Cross-sell crossroads
At a junction of missed connections? Find the right cross-sell paths to enrich customer carts and journeys.
The targeting puzzle
Can't crack the code on customer needs? Piece together meaningful segments for sharper, smarter campaigns.
Churn churn go away
Struggling with customer goodbyes? Turn churn around with retention strategies that keep them coming back for more.
Not using automation
Many businesses lack a strategic approach to customer retention, relying on ad-hoc tactics that fail to foster loyalty or encourage repeat purchases.
Upsell upswings
Stuck on the same selling level? Elevate your upselling game to lift lifetime value and customer satisfaction.
Sunset strategy struggles
Fading into the background? Illuminate the way with sunset flows that revive engagement and interest.
Referral riddle
Wondering how to spread the word? Unlock the secrets of successful referral programs for mutual rewards.
The AOV enigma
Puzzled by average order value? Unlock the secrets behind AOV to boost your revenue and refine your growth blueprint.
Engagement exploration error
Sending the same message to everyone? Map out targeted strategies to increase relevance and resonance.
Reward route roadblocks
Hitting dead ends with loyalty rewards? Navigate a clear path to value-packed rewards that truly resonate.
Replenishment roadblocks
Running on empty with repeat purchases? Fuel up with replenishment flows to keep the loyalty engine running.
Offer crafting chaos
Overwhelmed by options? Tailor irresistible offers that turn heads and open wallets.
AOV adventure abyss
Missing out on higher spends? Use segmentation to reveal paths to enhanced average order values.
Repurchase riddles
Stuck on one-time buyers? Solve the mystery of repeat purchases to transform single transactions into lasting relationships.
Upsell undertows
Caught in the currents of missed opportunities? Navigate upsell flows to elevate customer value and journey.
Loyalty leap of faith
Unsure how to start the loyalty journey? Take the leap with strategies that turn first-timers into lifers.
Data-driven decisions
Drowning in metrics without insight? Navigate the numbers to make informed, impactful growth decisions.
Campaign crafting conundrums
Struggling to hit the mark with your campaigns? Navigate the nuances of customer segments for better results.
Strategic selling stalemate
Paralysed by choices? Design data-driven strategies for upselling and cross-selling success.
What’s at stake?
Overlooking critical aspects of customer acquisition doesn't just result in static growth—it actively diminishes your business's potential and competitive stance.
Losing existing clients
Losing customers is costing you profit, without you knowing it. It stops the sustainable revenue growth.
High churn / costs
Old campaign might turn unprofitable if you don’t keep your clients buying again from you.
Bad CAC/LTV
You’ve already spent the money on ads. If you fail to deliver on LTV you are losing money.
Not maximising profits
Driving extra purchases from existing customers is 26% more profitable than new customers.
Had a very nice training from Ewoud! Gave lots of tips and tricks to start working in a structured and focused manner. Definitely recommended!
Very good training, gained many new detailed insights, and Ewoud is extremely helpful in answering all the questions posed.
Amazing workshop. Thanks a lot. Really helped me (re)organising my planning, agenda and email with loads of practical tips. But most importantly, a wakeup call to change my mindset towards tasks, priorities and planning.
Super handy training, full of practical tips & tools on time-management and email management
Ewoud provided me with the right tips to gain more focus in my work, set long- and short-term goals and make more strategic decisions. Thanks to Ewoud, my day-to-day work is clear and fixed, whilst working on goals that help our business grow.
Content in this programme
The programme solves foundational issues and solves the root causes of hitting a growth plateau. Built for action and created based on 10+ years in growth.
Week
1
Understanding the Lifetime landscape
Begin your journey with a deep dive into the lifetime value model. Unravel the mysteries of retention rates, churn, and their critical impact on your business's bottom line.
What you'll learn
Understanding Retention
Exploring Churn
Repeat Purchase Rate
Calculating Lifetime Value
What we'll do together
Exploring retention for your brand
Exploring reasons for churn
Deep dive into repeat purchasers
Calculating your lifetime Value
Week
2
Unlock the power of segmentation
Learn how to dissect your customer base into meaningful segments that reveal hidden opportunities for targeted engagement.
What you'll learn
Introduction to segmentation
Segmentation analysis
Building segments for LTV
Applying segmentation
What we'll do together
Discussing your segments
Creating custom segments
Segmentation strategy development
Creating segments together
Week
3
Give every reason to stay, engage, and purchase again.
Transform first-time buyers into lifelong fans with sophisticated Klaviyo flows tailored to every stage of the customer journey.
What you'll learn
Engaging new customers
Nurturing Repeat Purchasers
Winning Back Customers
Sunset inactive customers
What we'll do together
Engaging new customers
Post-purchase flow review
Winback inspiration & tips
List cleaning + sunset
Week
4
Craft irresistible offers based on customer data
Elevate the average order value and transform single purchases into ongoing relationships through strategic bundling, upselling, and cross-selling.
What you'll learn
Increase AOV
Product bundling & offers
Finding high-LTV customers
Competitive Pricing Strategies
What we'll do together
Create bundles of products bought together
Which hero products we should push
Building profitable offers
Cross-sell inspiration
Week
5
Turn happy customers into advocates
Cement your customers' loyalty with programs that acknowledge and reward their engagement and spending.
What you'll learn
Introduction to loyalty programs
Designing Your Loyalty Program
Set up loyalty program
Promoting loyalty program
What we'll do together
Q&A on loyalty
Review of your account
Review of your loyalty strategy
Promotion inspiration & tips
Your teacher
Since 2012 I've led and helped growth teams from start-ups to exchange-listed companies. Let me bring a decade of experience to you team.
Marketing teacher
Educated over 1,500 marketers, sharing industry-leading practices and fostering the next generation of marketing leaders.
Growth Advisor
On Decathlon's advisory board, I leverage my extensive experience to guide strategic growth and innovation.
Experienced head of growth
Directed growth strategies for well-known brands, translating ambitious goals into tangible results and sustainable success.
Seasoned entrepreneur
Launched and grew businesses since 2012, navigating the ever-evolving marketing landscape.
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Pricing
Decide how you want to work on growth: one level at a time, in a systematic programme approach or even as a year long commitment.
5 courses for your entire team
Lifetime Value
Actionable lessons applied to your problems
Courses designed to cater to all levels
Online course + workshop to apply the knowledge
Keep access: easily onboard new team members
FAQ
Without a foundation, you won’t be able to scale for the long term.
Ewoud helped us find impactful improvements in our retention funnel with a retention framework that fits our business model. With the right questions, Ewoud challenged our current approach when needed. All in all, Ewoud is able to combine high level strategic thinking and detailed campaign-expertise.
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