Understand the conversion segment of the Goal Tree and its significance in achieving business goals.
Learn how to analyse conversion funnel and identify bottlenecks within the funnel.
Master the use of Google Analytics to find conversion leaks and trends.
Engage and nurture leads who are considering your product or service.
Most important about
MOFU (Middle of the Funnel)
Refers to the stage in the sales funnel where potential customers evaluate their options.
Focuses on nurturing leads with targeted content and offers.
Crucial for moving leads from awareness to the decision-making stage.
Continuing the car shopping analogy, MOFU is the stage where you've recognized your need for a new car and are now researching different models, reading reviews, and comparing features. In marketing, the Middle of the Funnel (MOFU) is where potential customers are evaluating their options and considering solutions.
Why is MOFU Important?MOFU serves several key purposes:
MOFU is about nurturing and educating potential customers. It's a critical stage for building relationships and guiding leads towards making a purchase decision.
Programme
3
Boost retention, loyalty and customer value with strategic segmentation, automation, and innovative programs.
Level
15
Turn happy customers into advocates
Cement your customers' loyalty with programs that acknowledge and reward their engagement and spending.
FAQ
Frequently asked questions about this concept.