Learn the definition and significance of customer retention in e-commerce.
Understand how to calculate retention rates and interpret them.
Explore strategies to improve retention and their impact on business growth.
Visualise the process of turning leads into customers to refine sales strategies.
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Sales Funnel
A model used to represent the customer journey from awareness to purchase.
Helps businesses to understand and optimise their sales process.
Consists of several stages, including awareness, interest, decision, and action.
Imagine a funnel, wide at the top and narrow at the bottom. Now, picture potential customers entering from the top and actual customers coming out from the bottom. That's the essence of a sales funnel. It's a model that represents the journey potential customers go through, from the first interaction with your brand to the final purchase. The funnel stages break down the customer's journey into steps, helping businesses understand and optimise each phase.
A sales funnel offers several insights:
While the exact stages can vary, a typical sales funnel includes:
A sales funnel is like a roadmap of your customer's journey. It's a tool that helps businesses visualise the path customers take from being prospects to loyal patrons. By understanding and optimising each stage of the funnel, businesses can enhance their marketing strategies, improve conversions, and boost sales.
Programme
3
Boost retention, loyalty and customer value with strategic segmentation, automation, and innovative programs.
Level
15
Turn happy customers into advocates
Cement your customers' loyalty with programs that acknowledge and reward their engagement and spending.
FAQ
Frequently asked questions about this concept.