Understand the role of traffic in the Goal Tree and its impact on overall growth objectives.
Learn how different types of traffic contribute to various stages of the funnel.
Master the use of Google Analytics to gather and analyse traffic data effectively.
Most important about
Search Engine Advertising (SEA)
Involves paying for ads to appear on search engine results pages (SERPs) to increase visibility and drive traffic.
Targets specific keywords related to the business or product.
Can be an effective way to generate leads and sales from online searches.
Imagine you're hosting a grand event and you've got the option to place your banners in prime locations where everyone can see them. SEA is somewhat like that, but in the digital realm. It's the practice of placing ads on search engine results pages, ensuring your business gets prime visibility when someone searches for relevant keywords.
In today's digital age, when someone needs an answer, product, or service, they usually start with a search engine. SEA ensures that your business is right there at the top, grabbing attention immediately. It's a direct way to position yourself in front of potential customers, right when they're actively looking for what you offer.
SEA is your spotlight in the vast digital theatre of search engines. It's about strategically placing your ads to capture attention and drive targeted traffic to your site. With various search engines catering to different audiences and regions, it's essential to choose the right platform for your business goals.
Programme
3
Boost retention, loyalty and customer value with strategic segmentation, automation, and innovative programs.
Level
15
Turn happy customers into advocates
Cement your customers' loyalty with programs that acknowledge and reward their engagement and spending.
FAQ
Frequently asked questions about this concept.