Understand the role of traffic in the Goal Tree and its impact on overall growth objectives.
Learn how different types of traffic contribute to various stages of the funnel.
Master the use of Google Analytics to gather and analyse traffic data effectively.
Identify and utilise the channels that most effectively acquire customers.
Most important about
Traction (Marketing Channels)
Refers to the progress of a company in attracting customers through different marketing channels.
Important for evaluating the effectiveness of marketing strategies and allocating resources.
Involves experimentation with various channels to identify the most effective ones.
Imagine you're in a car, trying to move forward on a slippery road. You'd need good traction to avoid skidding and to progress smoothly. In the startup and marketing world, traction refers to the measurable progress of a business, especially in terms of customer engagement and growth. Specifically, when we talk about marketing channels, it's about identifying which channels are most effective in attracting and retaining customers.
Gaining traction offers several benefits:
Traction is like the heartbeat of a startup or a new product in the market. It's a clear indicator that things are moving in the right direction. By understanding and optimising your marketing channels, you can build momentum, validate your business idea, and pave the way for sustained growth.
Programme
3
Boost retention, loyalty and customer value with strategic segmentation, automation, and innovative programs.
Level
15
Turn happy customers into advocates
Cement your customers' loyalty with programs that acknowledge and reward their engagement and spending.
FAQ
Frequently asked questions about this concept.